Make what distinguishes your institution part of the conversation.

Give prospective students a way to explore what your programs offer in relation to their own goals. skilly AI guides draw on institutional knowledge and contributions from your people, while their questions give your team evidence to refine recruitment content and examine how your institution appears in AI search.

Meet us at the AMA Symposium for the Marketing of Higher Education.
November 8–11 · Gaylord Rockies · Aurora, Colorado

Meet with Kit at AMA Try a university guide

30-minute meeting on-site · November 9–10

Tepper’s experience with a skilly AI guide

J.R. McGrath · Executive Director, Masters Admissions
Carnegie Mellon University, Tepper School of Business

visit some of our current university skilly guides

Graduate admissions · Open guide ↗

Online programs · Open guide ↗

Human Resources · Visit HR website ↗

Undergraduate admissions · Open guide ↗

Admissions · Open guide ↗

UNIVERSITY EXPERIENCE

Explore the experience at Tepper and Pitt Online.

PITT ONLINE

What Pitt learns from prospective student questions.

Pitt Online brings the university’s online and hybrid programs into a shared destination. Its skilly-powered experience addresses questions about tuition and program fit, including questions the website does not yet explicitly answer.

Pitt says the questions feed into its site analytics and will inform future content decisions. They give the university a view of what prospective students need to understand as they consider its programs.

Read Pitt’s account ↗

CARNEGIE MELLON · TEPPER SCHOOL OF BUSINESS

“We’re getting more qualified conversations.”

Brittany MillerDirector of Admissions, Marketing and Communications · Carnegie Mellon University - Tepper School of Business

Hear Brittany’s experience ↗

LIVE UNIVERSITY GUIDES

See how a guide explains what distinguishes a program.

Explore a live university guide with a question about program fit. Follow up on the curriculum, professional opportunities or practical requirements, and examine how the answers help someone evaluate the program.

GRADUATE ADMISSIONS

Meet Tess.

Carnegie Mellon University
Tepper School of Business

Open TessOpens the university’s guide in a new tab.

A QUESTION TO TRY

I want to move from operations into a leadership role while continuing to work. How should I evaluate Tepper’s graduate programs?

A FOLLOW-UP TO CONSIDER

What aspects of the curriculum or student experience support that recommendation?

Let faculty and graduates explain the experience.

A prospective student asking about a program’s professional relevance can encounter faculty expertise and graduates’ experiences within the conversation. skilly helps your team collect and approve video, audio and written contributions, making that material available alongside published program information.

Shape how your institution makes its case.

Answer Coach applies a competitive differentiation model that skilly’s CEO, Adam Paulisick, teaches at Carnegie Mellon. It helps your team consider the concern behind a question, explain the program’s value relative to the alternatives, and support the answer with relevant evidence. Your team can edit the coached response before saving it to the guide’s knowledge. See the Answer Coach method ↗

CONVERSATION INSIGHTS

Bring audience questions into your content strategy.

Conversation Insights lets your team examine the questions behind an inquiry, from program fit to affordability. Review recurring themes alongside the underlying exchanges to understand what people are trying to resolve. Referring pages and resource clicks add context when deciding which recruitment messages or program content need attention.

EXAMPLE UNIVERSITYFictional university · Sample data

Illustrative Conversation Insights dashboard with themes for program fit, affordability, student experience and application planning.

Adapted from skilly’s product interface. All university names and figures in these views are illustrative. View full size ↗

Explore conversation activity and engagement reporting

Compare conversation volume with the resources offered and selected during an exchange. These measures describe guide engagement; assess enrollment or giving outcomes through your institution’s downstream reporting.

Example University sample dashboard showing conversation volume, duration, CTA introductions and requests to speak with a person. These are illustrative figures, not customer results.

View full size ↗

See an illustrative conversation and the content decision it could inform

WHAT YOUR TEAM CAN LEARN

See where the program’s promise needs a clearer answer.

A campaign’s promise of “flexibility” leaves an important question for someone who works shifts: does the program require attendance at fixed times? The conversation can reveal where recruitment content needs to be more specific.

EXAMPLE UNIVERSITY · Fictional program and sample exchange, written to illustrate the experience.

PROSPECTIVE STUDENT

“I work shifts. Can I complete this MBA without attending classes at fixed times?”

ILLUSTRATIVE GUIDE ANSWER

This MBA includes a live class on Tuesday evenings, so you would need to be available then. Other coursework can be completed on your own schedule. If your shifts regularly conflict with Tuesday classes, this format may not fit.

The program’s applied project lets you investigate a problem from your workplace. When comparing options, consider both that opportunity and the scheduled attendance requirement.

Would you like to review the weekly schedule or explore a format with no scheduled live classes?

Illustrative sourcesProgram schedule · Applied project overview

ANSWER ENGINE OPTIMIZATION

Assess your institution’s representation in AI search.

When prospective students research your institution through AI search, the answer may draw on sources beyond your website. skilly’s AEO tools show how those answers represent your institution and help your team identify where its own source material needs attention.

Review the answers and their sources.

Use questions from guide conversations to examine how AI search describes your programs. Review the answers and citations against your approved information: Are the distinctions accurate? Which sources support them? What has been left out?

Translate the findings into editorial work.

A separate website diagnostic identifies technical issues and generates content recommendations. skilly can also prepare a Top Questions page for your web team to review and publish, giving the institution a practical way to strengthen its own source material. AEO tools are included with your AI guide.

WEBSITE DIAGNOSTICFictional university · Sample data

Illustrative AEO diagnostic with separate assessments for crawler access, indexability, structured data, content, social metadata and rendering.

This view shows technical website readiness. AI answer monitoring is a separate assessment. View full size ↗

Explore guide networks and institutional controls

CONNECTED GUIDES ACROSS CAMPUS

Connect specialized guides across your institution.

A graduate school and an alumni office serve different audiences and have different objectives. Each can develop its own skilly AI guide, drawing on the knowledge its team maintains. An AI guide network connects those guides through referrals, giving people access to another area of expertise when the conversation calls for it.

Defined objectives: Set the purpose of each guide around a specific institutional initiative. An advancement guide, for example, could draw on approved accounts of a program’s impact to answer questions about a funding priority. AI Goals can introduce an invitation to explore the relevant giving opportunity, using a destination your team approves.
Source ownership: Determine which sources inform external responses and which remain internal. Separate permission to use a source from permission to share the file itself, so your team can draw on knowledge beyond the public website while controlling access to the underlying material.
Answer review: Assign responsibility for reviewing responses and keeping source material current. Subject experts can refine how a guide explains their work, while marketing colleagues review its consistency with institutional positioning.
Reach across channels: Embed a guide on a program page or link to it from recruitment emails and event QR codes. Audiences can also engage through SMS. Within a conversation, the guide can direct people to your existing registration forms and calendars.

See how different teams at Pitt use skilly

Explore guides serving different audiences across the University of Pittsburgh:

Meet RuthSchool of NursingOpen guide ↗

University of Pittsburgh Office of Human Resources

Meet EVAEmployee questionsOpen guide ↗

Meet PAT-EPurchase, Pay & TravelOpen guide ↗

Each guide opens in a new tab.

PLANNING A DEPLOYMENT

Define the purpose and ownership of your first deployment.

Begin with a program or audience where a substantive conversation has a clear purpose. Establish who owns the knowledge and what evidence your team will use to judge the guide’s contribution.

What does preparing a guide involve?

Your public website provides a starting point. Add approved material that gives the guide more context, then involve colleagues who know the subject in testing questions and coaching responses. Review source permissions and the guide’s goals before publication. Your team can continue refining its knowledge as offerings change.

Review the Answer Coach workflow ↗

How would audiences access it?

A guide has its own URL for recruitment communications and event materials. Your web team can also add it to existing pages through an embedded experience or a launcher. Agree on the first placement and audience as part of the implementation discussion.

Explore publishing options ↗

How can we assess its contribution?

Agree on the objective and relevant baseline before launch. Review responses against approved information and positioning, then use conversation themes and resource engagement to assess where the guide is helping audiences investigate their options. Use the findings to decide which responses and source material need further work.

SECURITY & ACCESSIBILITY

Support your institution’s review process.

Request review documents

SOC 2 Type II: Report on request
HECVAT: Documentation on request
WCAG 2.2 AA: July 2026 report

Accessibility scope and data handling

Documented accessibility for External AI Chat.

skilly’s July 2026 Accessibility Conformance Report, prepared using VPAT 2.5, reports conformance with WCAG 2.2 AA and Revised Section 508 for External AI Chat. The report covers the public-facing chat template; the embedded widget, network directory and dashboard are outside its scope.

Privacy controls for the conversation.

Where available, incognito mode separates eligible conversations from a user’s identifiable account, and users can de-link prior eligible chats. De-linking does not delete conversation content. Data use for model improvement is governed by applicable agreements and product settings.

Discuss FERPA requirements and your intended use of student information with our team as part of deployment review.

Read the privacy policy ↗

MEET AT AMA HIGHER ED

See skilly in the context of your institution.

Spend 30 minutes with Kit Mueller, skilly’s cofounder, on November 9 or 10. Explore a live university guide and the reporting behind the experience, then discuss a program or audience you serve. We can examine the source material, team responsibilities and measures that would shape a deployment at your institution. No preparation is required.

Meet with Kit at AMA Unable to meet? Request a preview

Kit Mueller · Cofounder, skilly

A PREVIEW FOR YOUR INSTITUTION

Prefer to explore with colleagues?

Request a free AI guide preview based on your institution or program’s public website. We’ll email it so you and your colleagues can explore the answers in your own time.